Web3 • Social • Quests • On-chain value

Credit every conversion to the campaign that earned it

Lucia connects social campaigns, quests, devices, and wallets into one verified journey, so you see the on-chain value every campaign created and your budget follows it.

Selected touchpoint
One identity
94% confidence
Touchpoints: 5 • Devices: 2
Social, quest, and on-chain sources in one view
One wallet • five touchpoints • 2 days, 1 hourMatch pathCredit
Quest post on X
Mon 8:12 AM, iPhone
viewed Genesis quest, left
Discord campaign
Tue 6:20 PM, iPhone
joined server, quest unfinished
Telegram quest alert
Wed 9:31 PM, opened
clicked through
Quest page, direct
Wed 9:47 PM, MacBook
claimed, last-click says Direct
Wallet connected
Wed 9:49 PM, 0x74d2...8Bc4
message signed
User #43225
94% match
5 touchpoints, 1 wallet
Claim #1042
$184.00 value
credited to X quest post
One identity
94% confidence

Five touchpoints resolve to one verified wallet owner with one scored journey.

Touchpoints
5
Devices
2
Wallets
1
Sessions merged
4
Window
2 days, 1 hour
Confidence
94%
94% match confidence
Results • Pilot quest and on-chain campaigns
What resolved attribution returned
Attributed value
$1.84M
+12.4%vs prior 30 days
Blended ROAS
4.3x
+0.6xvs prior 30 days
Verified humans
3,067
+9.1%vs prior 30 days
Cost per verified wallet
$33
-18%vs prior 30 days
Quest completions
1,420
+15.2%vs prior 30 days
Attributed value

On-chain fees, quest value, and store orders traced to a campaign, summed per interval.

$1.84M
last 30 days
$176k
$211k
$245k
$280k
Sep 23
Sep 27
Oct 1
Oct 5
Oct 9
Oct 13
Oct 17
Oct 22
Oct 22
$266k
+2.7% vs Oct 17
Share of value by channel
X ads24%
Instagram22%
TikTok18%
Google Ads17%
Discord10%
Email9%

Sample data. Hover a card to switch the chart, hover the chart to read each point.

Sources • Plugs into what you already run

Every channel, store, and chain in one ledger

XSocial • Ads, posts
InstagramSocial • Stories, reels
TikTokSocial • Creators
YouTubeSocial • Video
RedditSocial • Communities
FacebookSocial • Pages
LinkedInSocial • B2B
DiscordSocial • Communities
TelegramSocial • Channels
FarcasterSocial • Casts
Google AdsAds • Search, display
Meta AdsAds • Facebook, Instagram
TikTok AdsAds • Paid social
X AdsAds • Promoted posts
YouTube AdsAds • Video
LinkedIn AdsAds • B2B social
Reddit AdsAds • Communities
ShopifyCommerce • Orders
StripeCommerce • Payments
GmailEmail • Campaigns
WalletConnectOn-chain • Wallets
MetaMaskOn-chain • Wallets
PhantomOn-chain • Wallets
CoinbaseOn-chain • Exchange
EthereumOn-chain • Chain
SolanaOn-chain • Chain
BaseOn-chain • Chain
ArbitrumOn-chain • Chain
BinanceOn-chain • Exchange
UniswapOn-chain • DEX
USDCOn-chain • Stablecoin
How it works • Capture, resolve, attribute

Recover the conversions your analytics loses

Lucia captures fragmented sessions across devices and channels, scores every match, and reassembles them into one attributable journey from first ad click to conversion.

Raw sessions arrive anonymous and unconnected
Every session looks like a new visitor. Nothing links the Discord click to the wallet that claimed later.
Sessions captured
9
Apparent visitors
9
Credited to campaigns
$0.00
TimeSource and eventSessionVisitorMatchCredit
Mon 9:02 AM Quest link clickDiscord s_7f31 Visitor 1 1.00 60% • $13.80
Mon 11:20 AM Product review ad clickYouTube s_a210 Visitor 2 1.00 60% • $57.60
Mon 6:45 PM Promoted thread clickReddit s_c9d4 Visitor 3 1.00 50% • $14.50
Tue 8:10 AM Wallet connectedPhantom s_7f95 Visitor 4 0.94 40% • $9.20
Tue 6:30 PM Newsletter clickEmail s_a244 Visitor 5 0.91 40% • $38.40
Tue 9:15 PM Promoted post clickX s_c9e8 Visitor 6 0.88 50% • $14.50
Wed 7:05 PM Order $96.00Shopify • Conversion s_a2f0 Visitor 7 0.89 Conversion
Wed 8:40 PM Token claim $23.00Ethereum • Conversion s_7ffa Visitor 8 0.96 Conversion
Thu 10:00 AM Plan signup $29.00Stripe • Conversion s_c9f1 Visitor 9 0.87 Conversion
TipHover a row to inspect it. Use the tabs to step through capture, resolve, and attribute.

Sample data: nine sessions over four days. Hover a row to see why it matched.

Campaigns • Spend, attributed value, ROAS

See which campaigns really paid back

Switch the credit model and watch revenue move between channels. Creator and community campaigns gain, branded search gives some back.

Credited to campaigns
$681k
+196% vs last-clickorders and claims traced to a campaign
Blended ROAS
4.1x
+2.7x vs last-clickon $164.5k spend
Credited to Direct
$18k
-94% vs last-clickonly low-confidence matches
Sort bySelect a campaign for detail
CampaignSpendRevenueROASVerified humans
›Genesis questX ads
Spend$42k
Revenue$168k+442%
ROAS
4.0x
Verified humans2,840
›Staking launchInstagram
Spend$36k
Revenue$154k+600%
ROAS
4.3x
Verified humans1,876
›Creator raidTikTok
Spend$28k
Revenue$122k+917%
ROAS
4.4x
Verified humans2,310
›Autumn launchGoogle Ads
Spend$31k
Revenue$118k-17%
ROAS
3.8x
Verified humans1,422
›Quest airdropDiscord
Spend$18k
Revenue$71k+689%
ROAS
3.9x
Verified humans3,067
›Telegram questTelegram
Spend$9.5k
Revenue$48k+243%
ROAS
5.1x
Verified humans1,340
Direct and unresolvedOnly matches below the confidence threshold stay here
$0
$18k
—
—
All campaigns
$164.5k
$699k
4.1x
12,855

Sample data: last 30 days

Last-click reportLucia resolved
Direct
Last-click 58%→Lucia 23%

Most orders that last-click calls Direct had an earlier ad click, email open, or creator visit, usually on another device. Lucia moves that credit back to where the journey started.

Direct, no earlier touch found-35 pts
Paid social+19 pts
Search+7 pts
Email+5 pts
On-chain+4 pts

Sample data: share of 1,284 conversions credited per channel. Hover or tap a channel.

Cross-device • Last-click vs resolved

Direct traffic is hiding your best campaigns

Lucia credits every conversion to the campaign that earned it, even when the purchase happens on another device days later. Budget shifts from channels that only look good in last-click reports to the ones that convert, and acquisition costs fall with every reallocation.

  • Sessions stitched across devices and locations
  • Every match scored, so you can trust the credit
  • No reliance on third-party cookies

See where your conversions come from

Bring one campaign and we will show you where its credit belongs.