Credit every conversion to the campaign that earned it
Lucia resolves ad clicks, devices, and wallets into one customer journey across web2 and web3, so your budget follows what converts.
Every touchpoint, resolved to one person
94% match confidence
Plugs into the channels and infrastructure you already run
Recover the conversions your analytics loses
Lucia captures fragmented sessions across devices and channels, scores every match, and reassembles them into one attributable journey from first ad click to conversion.
One journey, replayed
Sample data: share of conversions credited per channel
Direct traffic is hiding your best campaigns
Lucia credits every conversion to the campaign that earned it, even when the purchase happens on another device days later. Budget shifts from channels that only look good in last-click reports to the ones that convert, and acquisition costs fall with every reallocation.
- Sessions stitched across devices and locations
- Every match scored, so you can trust the credit
- No reliance on third-party cookies
The platform
One layer between your channels and your decisions
Cross-channel attribution
Know which channels drive revenue, so budget moves to the campaigns that convert instead of the ones last-click flatters.
Cross-device identity
Recover conversions that start on one device and finish on another, and stop paying twice to acquire the same person.
Web2 and Web3 in one profile
Ad spend and on-chain outcomes, reconciled in a single customer profile, so web2 and web3 results finally sit side by side.
Privacy-first at scale
Consent-aware collection and GDPR-aligned processing that pass enterprise review, so measurement grows without growing legal risk.
From install to attributed revenue in one week
Connect
A few lines of code start streaming events from web, mobile, and on-chain sources. No data-engineering project, no lost quarter.
Unify
Sessions, devices, and wallets resolve into people with a score on every match, so the credit you report survives scrutiny.
Activate
Reallocate spend from the dashboard and watch CAC respond.
<script src="https://cdn.luciaprotocol.com/lucia-sdk-latest.min.js"></script>
<script>
const lucia = new LuciaSDK({ apiKey: "YOUR_API_KEY" });
lucia.pageView(); // sessions, devices, geo
lucia.trackConversion("purchase", { // revenue tied to campaigns
value: 184.0,
currency: "USD",
});
</script>Quickstarts for Vite, React, and Next.js live in the documentation.
Identity resolution
One profile across wallets and sessions
Lucia links the wallets and sessions that belong to the same customer into one profile. Airdrops and rewards reach real people instead of farms, and you measure revenue per customer, not per address.
Identity without surveillance: in one sample, 8,214 claiming wallets resolved to 3,067 people, and per-user rewards were overstated 2.7x.
Sample data: one user, from campaign click to on-chain revenue
Sybil-resistant rewards
Cluster farm wallets before the airdrop leaves the door.
Revenue per human
Transactional value rolls up to people, not addresses.
CAC and ROI per campaign
On-chain revenue joins spend data in one ledger.
Built for teams that cannot afford to fly blind
Explore solutionsRetail, e-commerce, and services
Tie every order and booking to the campaign that created the demand.
Fintech and marketplaces
Follow high-value users across devices without losing compliance.
Consumer apps
Understand which creative moves installs and retention.
Web3 protocols and exchanges
Measure real humans, real volume, and real campaign ROI on-chain.
Why teams switch to Lucia
A typical analytics stack
Lucia
See where your conversions come from
Now onboarding pilot partners across SaaS, fintech, and Web3. Bring one campaign and we will show you where its credit belongs.